Concepedia

Paula Chimenti

PC

8

Publications

471

Citations

8

H-Index

2016

Active since

Affiliations

Universidade Federal do Rio de Janeiro(Current)

Paula Chimenti is an author at Universidade Federal do Rio de Janeiro specializing in management, interactive marketing, and communication.

Top concepts

ManagementMarketingCommunicationInteractive MarketingArtsJournalismAdvertisingEngineeringSocial MediaPublic Policy

Publications per year

2016–2024

8

Publications

8

"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

Antonio Batista da Silva Oliveira, Paula Chimenti · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2021 · 154 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +32

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

Robert V. Kozinets, Daniela Abrantes Ferreira, Paula Chimenti · Journal of Consumer Research · 2021 · 147 citations

Digital Society, Behavioral Decision Making, Digital Marketing +24

An exploration of eLearning adoption in the educational ecosystem

Marco Aurélio de Souza Rodrigues, Paula Chimenti, Antônio Roberto Ramos Nogueira · Education and Information Technologies · 2020 · 66 citations

Education Policy, Education, Learning Analytics +5

The Present and Future of the Space Sector: A Business Ecosystem Approach

Alina Orlova, Antônio Roberto Ramos Nogueira, Paula Chimenti · Space Policy · 2020 · 51 citations

Business Intelligence, Space Sustainability, Business Ecosystem +9

Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral

Yentl Lisanne Knossenburg, Antônio Roberto Ramos Nogueira, Paula Chimenti · ReMark - Revista Brasileira de Marketing · 2016 · 15 citations · Full text

Social Medium Monitoring, Communication, Journalism +16

Rows per page

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