Yentl Lisanne Knossenburg

Publications

Citations

H-Index

2016

Active since

Affiliations

Universidade Federal do Rio de Janeiro(Current)

Yentl Lisanne Knossenburg is an author at Universidade Federal do Rio de Janeiro specializing in content analysis, interactive marketing, and social computing.

Top concepts

ArtsMarketingJournalismManagementAdvertisingSocial MediaCommunicationViral MarketingContent AnalysisSocial Computing

Publications per year

2016–2016

Publications

Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral

Yentl Lisanne Knossenburg, Antônio Roberto Ramos Nogueira, Paula Chimenti · ReMark - Revista Brasileira de Marketing · 2016 · 15 citations · Full text

Social Medium Monitoring, Communication, Journalism +16

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