Antonio Batista da Silva Oliveira

Publications

172

Citations

H-Index

2021

Active since

Affiliations

Universidade Federal do Rio Grande do Norte(Current)

Antonio Batista da Silva Oliveira is an author at Universidade Federal do Rio Grande do Norte specializing in communication, social computing, and virtual influencers.

ORCID

Top concepts

EngineeringCommunicationSocial ComputingSocial InfluenceMicro-influencersBehavioral ScienceVirtual InfluencersHuman-computer InteractionRoboticsMarketing

Publications per year

2021–2024

Publications

"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

Antonio Batista da Silva Oliveira, Paula Chimenti · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2021 · 154 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +32

Do they look human? Review on virtual influencers

Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira · Management Review Quarterly · 2024 · 18 citations

Behavioral Sciences, Engineering, Avatar Animation +12

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