Concepedia

Padma Angmo

PA

2

Publications

56

Citations

2

H-Index

2024

Active since

Affiliations

University of Jammu(Current)

Padma Angmo is an author at University of Jammu specializing in communication, social influence, and virtual influencers.

ORCID

Top concepts

Publications per year

2024–2024

2

Publications

2

Virtual influencer marketing: a study of millennials and gen Z consumer behaviour

Padma Angmo, Rachna Mahajan · Qualitative Market Research An International Journal · 2024 · 38 citations

, , +22

Do they look human? Review on virtual influencers

Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira · Management Review Quarterly · 2024 · 18 citations

, , +12

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