Concepedia

Jill Mosteller

JM

9

Publications

753

Citations

9

H-Index

2007

Active since

Affiliations

Portland State University(Current)

University of Tampa

Georgia State University

Jill Mosteller is an author at Portland State University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorDigital MarketingPersuasionCommunicationConsumer EngagementPsychology

Publications per year

2007–2021

9

Publications

9

The fluent online shopping experience

Jill Mosteller, Naveen Donthu, Sevgin Eroğlu · Journal of Business Research · 2014 · 219 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +6

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors

Jill Mosteller, Amit Poddar · Journal of Interactive Marketing · 2017 · 158 citations

Online Reviewer Engagement

Charla Mathwick, Jill Mosteller · Journal of Service Research · 2016 · 133 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +29

Consumers' Rules of Engagement in Online Information Exchanges

Amit Poddar, Jill Mosteller, Pam Scholder Ellen · Journal of Consumer Affairs · 2009 · 57 citations · Full text

Consumer Uncertainty, Online Exchanges, Behavioral Decision Making +18

Research Frontiers on Older Consumers' Vulnerability

George P. Moschis, Jill Mosteller, Choong Kwai Fatt · Journal of Consumer Affairs · 2011 · 56 citations

Aging, Ageism, Digital Marketing +19

Rows per page

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