Concepedia
Statistics
Publications
8
Citations
586
H-Index
Active since
1992
Affiliations
Auburn University(Current)
University of Houston - Downtown
Brent G. Goff is an author at Auburn University specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessPsychologyBehavioral ScienceCustomer SatisfactionEducationBehavioral Economics
Publications per year
1992–2018
The influence of salesperson selling behaviors on customer satisfaction with products
Brent G. Goff, James S. Boles, Danny N. Bellenger et al. · Journal of Retailing · 1997 · 368 citations
Customer Experience, Customer Satisfaction, Interactive Marketing +9
PREFERRED INFORMATION SOURCES OF HIGH SCHOOL STUDENTS FOR COMMUNITY COLLEGES AND UNIVERSITIES
Brent G. Goff, Vanessa Patiño, Gary B. Jackson · Community College Journal of Research and Practice · 2004 · 54 citations
Student Outcome, Student Retention, Social Media +10
Manifestations of compulsiveness in the consumer‐marketplace domain
Rajan Nataraajan, Brent G. Goff · Psychology and Marketing · 1992 · 47 citations
Semantic Uncertainties, Above Manifestations, Consumer Uncertainty +19
Cues To Consumer Susceptibility To Salesperson Influence: Implications For Adaptive Retail Selling
Brent G. Goff, Danny N. Bellenger, Carrie Stojack · Journal of Personal Selling and Sales Management · 1994 · 47 citations
Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +19
Susceptibility to Salespersons' Influence and Consumers' Shopping Orientations
Brent G. Goff, David Walters · Psychological Reports · 1995 · 25 citations
Customer Satisfaction, Digital Marketing, Consumer Study +16
1–5 of 8