Concepedia
3
Publications
64
Citations
H-Index
2016
Active since
Affiliations
University of Tulsa(Current)
Mike Troilo is an author at University of Tulsa specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementArtsCultureTourismBrandingHospitalitySponsorshipBrand Equity
Publications per year
2016–2019
Dimensions of wine hotel experiences shared online
Ana Brochado, Mike Troilo, Helena Rodrigues et al. · International Journal of Wine Business Research · 2019 · 33 citations
Wine Hotel Experiences, Customer Satisfaction, Tourism Management +23
Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?
Adrien Bouchet, Thomas W. Doellman, Mike Troilo et al. · Journal of Sport Management · 2017 · 21 citations
Brand Strategy, Sports Sponsorship, Consumer Research +23
Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities
Adrien Bouchet, Mary Dana Laird, Mike Troilo et al. · Sport Management Review · 2016 · 10 citations
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