Statistics
Publications
2
Citations
98
H-Index
2
Active since
2016
Affiliations
University of Cologne(Current)
Pascal Bruno is an author at University of Cologne specializing in business, marketing, and brand image.
Publications per year
2016–2019
2
2
Brand Positioning Based on Brand Image–Country Image Fit
Kristina Klein, Franziska Völckner, Hernán A. Bruno et al. · Marketing Science · 2019 · 37 citations
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