Concepedia

Angela Xia Liu

AX

7

Publications

333

Citations

7

H-Index

2013

Active since

Affiliations

Tsinghua University(Current)

University of North Carolina at Charlotte

University of Massachusetts Boston

Angela Xia Liu is an author at Tsinghua University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessPersuasionEngineeringDigital MarketingConsumer UncertaintyArtsBias

Publications per year

2013–2023

7

Publications

7

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Angela Xia Liu, Yong Liu, Ting Luo · Journal of Marketing · 2016 · 97 citations

Consumer Uncertainty, Engineering, Consumer Research +20

It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews

Angela Xia Liu, Ying Xie, Jurui Zhang · Journal of Interactive Marketing · 2019 · 91 citations

Assessing the Unacquainted: Inferred Reviewer Personality and Review Helpfulness

Angela Xia Liu, Yilin Li, Sean Xin Xu · MIS Quarterly · 2021 · 66 citations

Reliability, Reviewer Personality, Personality Psychology +14

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Angela Xia Liu, Jan‐Benedict E.M. Steenkamp, Jurui Zhang · Journal of Marketing Research · 2018 · 40 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +22

Understanding the diffusion of mobile digital content: a growth curve modelling approach

Angela Xia Liu, Yinglei Wang, Xi Chen et al. · Information Systems and e-Business Management · 2013 · 15 citations

Social Media, Mobile Marketing, Digital Marketing +11

Rows per page

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