Oscar W. DeShields

Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory

Oscar W. DeShields, Ali Kara, Erdener Kaynak · International Journal of Educational Management · 2005 · 690 citations

Customer Satisfaction, Education, Higher Education Marketplace +18

The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale

Ali Kara, John E. Spillan, Oscar W. DeShields · Journal of Small Business Management · 2005 · 389 citations

Customer Satisfaction, Market Orientation, Superior Firm Performance +14

Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson

Oscar W. DeShields, Ali Kara, Erdener Kaynak · International Journal of Research in Marketing · 1996 · 156 citations

Source Effects, Behavioral Decision Making, Consumer Study +10

An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers

Ali Kara, John E. Spillan, Oscar W. DeShields · The Journal of Marketing Theory and Practice · 2004 · 119 citations

The Role of Accent on the Credibility and Effectiveness of the Salesperson

John Tsalikis, Oscar W. DeShields, Michael S. LaTour · Journal of Personal Selling and Sales Management · 1991 · 77 citations · Full text

Customer Experience, Customer Satisfaction, User Perception +15