Stephan Olk

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Adnan Zogaj, Dieter K. Tscheulin, Stephan Olk · Psychology and Marketing · 2020 · 93 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Social Psychology +24

Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Adnan Zogaj, Dieter K. Tscheulin, Jörg Lindenmeier et al. · Journal of Business Economics · 2020 · 38 citations · Full text

Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions

Adnan Zogaj, Stephan Olk, Dieter K. Tscheulin · Journal of Retailing and Consumer Services · 2019 · 36 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +11

A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture

Torben Hansen, Stephan Olk, Thyra Uth Thomsen · Journal of Sustainable Tourism · 2023 · 34 citations · Full text

Customer Satisfaction, Behavioral Intention, Moderating Effects +20

The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO₂ Promise

Stephan Olk · Journal of Nonprofit & Public Sector Marketing · 2020 · 26 citations