Dieter K. Tscheulin

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Adnan Zogaj, Dieter K. Tscheulin, Stephan Olk · Psychology and Marketing · 2020 · 102 citations · Full text

Management, Marketing, Marketing Management +13

It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior

Adnan Zogaj, Philipp M. Mähner, Linyu Yang et al. · Journal of Business Research · 2022 · 94 citations

Social Sciences, Gender Studies, Marketing +12

Presenting hotels in virtual reality: does it influence the booking intention?

Kai Israel, Christopher Zerres, Dieter K. Tscheulin · Journal of Hospitality and Tourism Technology · 2019 · 90 citations

Management, Hospitality Management, Marketing +17

The willingness to donate blood: an empirical analysis of socio-demographic and motivation-related determinants

Dieter K. Tscheulin, Jörg Lindenmeier · Health Services Management Research · 2005 · 71 citations

Public Affairs, Social Psychology, Health Services Research +15

Do Patient Perceptions Vary With Ownership Status? A Study of Nonprofit, For-Profit, and Public Hospital Patients

Florian Drevs, Dieter K. Tscheulin, Jörg Lindenmeier · Nonprofit and Voluntary Sector Quarterly · 2012 · 67 citations · Full text

Health Professions, Health Services Administration, Nonprofit Management +10