Adnan Zogaj

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Adnan Zogaj, Dieter K. Tscheulin, Stephan Olk · Psychology and Marketing · 2020 · 93 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Social Psychology +24

It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior

Adnan Zogaj, Philipp M. Mähner, Linyu Yang et al. · Journal of Business Research · 2022 · 83 citations

Chatbot Anthropomorphization, Gendered Perception, Behavioral Sciences +15

Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Adnan Zogaj, Dieter K. Tscheulin, Jörg Lindenmeier et al. · Journal of Business Economics · 2020 · 38 citations · Full text

Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions

Adnan Zogaj, Stephan Olk, Dieter K. Tscheulin · Journal of Retailing and Consumer Services · 2019 · 36 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +11

Emotional labor in a non-isolated service encounter - The impact of customer observation on perceived authenticity and perceived fairness

Stephan Olk, Jörg Lindenmeier, Dieter K. Tscheulin et al. · Journal of Retailing and Consumer Services · 2020 · 23 citations

Perceived Authenticity, Customer Satisfaction, Social Identity +9