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Philipp M. Mähner

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Publications

2

Citations

101

H-Index

2

Active since

2022

Affiliations

University of Freiburg(Current)

Philipp M. Mähner is an author at University of Freiburg specializing in management, consumer decision making, and consumer research.

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Publications per year

2022–2022

2

Publications

2

It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior

Adnan Zogaj, Philipp M. Mähner, Linyu Yang et al. · Journal of Business Research · 2022 · 83 citations

, , +15

Linking self-congruence and functional congruence to mobile health apps

Philipp M. Mähner, Adnan Zogaj, Dieter K. Tscheulin · Journal of Services Marketing · 2022 · 18 citations

, , +22

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