Statistics
Publications
5
Citations
421
H-Index
5
Active since
1985
Affiliations
Cardiff University(Current)
William Giles is an author at Cardiff University specializing in strategic marketing, marketing management, and strategic planning.
Publications per year
1985–1991
5
5
William Giles · Long Range Planning · 1991 · 192 citations
Nigel F. Piercy, William Giles · Marketing Intelligence & Planning · 1989 · 167 citations
Marketing Planning for Maximum Growth
William Giles · Marketing Intelligence & Planning · 1985 · 14 citations
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