Concepedia
Long Range Planning · 1991 · 192 citations · 3 references
3
The logic of being illogical in strategic marketing planning
Nigel F. Piercy, William Giles · Journal of Marketing Management · 1989 · 38 citations
Management, Marketing Management, Strategic Management +12
Where planning fails in practice
David McHardy Reid · Long Range Planning · 1990 · 17 citations
Management, Urban Planning, Project Planning +3
Marketing Planning for Maximum Growth
William Giles · Marketing Intelligence & Planning · 1985 · 14 citations
Business, Marketing, Marketing Management +17