Statistics
Publications
18
Citations
506
H-Index
13
Active since
1974
David McHardy Reid is an author at Rochester Institute of Technology specializing in business, management, and strategic management.
Publications per year
1974–2019
18
18
Operationalizing strategic planning
David McHardy Reid · Strategic Management Journal · 1989 · 100 citations
Marketing the Political Product
David McHardy Reid · European Journal of Marketing · 1988 · 88 citations
Health hazards of international travel.
J H Cossar, David McHardy Reid · PubMed · 1989 · 30 citations
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