Tessa Tien Nguyen

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

Anni Rahimah, Huu Phuc Dang, Tessa Tien Nguyen et al. · Journal of Product & Brand Management · 2022 · 35 citations

Brand Avoidance, Consumer Study, Anti-brand Consumption Behavior +21

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator

Marta Yuan-Chen Lin, Ben‐Roy Do, Tessa Tien Nguyen et al. · Journal of Research in Interactive Marketing · 2021 · 27 citations

Customer Satisfaction, Engineering, Consumer Research +20

Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration

Angelina Nhat Hanh Le, Tessa Tien Nguyen, Julian Ming-Sung Cheng · International Journal of Operations & Production Management · 2021 · 27 citations

Education, Industrial Collaboration, Sustainable Supply Chain Management +22

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms

Bao Quoc Truong-Dinh, Tessa Tien Nguyen, Tzu‐Chang Forrest Cheng et al. · Transportation Research Part D Transport and Environment · 2023 · 22 citations

Economics, Public Policy, Carbon Emission Trading +15

Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness

Marta Yuan-Chen Lin, Tessa Tien Nguyen, Edward Ying-Lun Cheng et al. · Journal of Business Research · 2021 · 17 citations

Relationship Program Receptiveness, User Perception, Mobile Social Network +15