7
Publications
349
Citations
7
H-Index
2020
Active since
Huu Phuc Dang is an author at University of Economics Ho Chi Minh City specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessPsychologyBrand EquityBrand StrategyBrand AwarenessSocial Sciences
Publications per year
2020–2023
7
7
Anni Rahimah, Huu Phuc Dang, Tessa Tien Nguyen et al. · Journal of Product & Brand Management · 2022 · 35 citations
Brand Avoidance, Consumer Study, Anti-brand Consumption Behavior +21
Aida Loussaief, Julia Lin, Huu Phuc Dang et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 27 citations
Behavioral Decision Making, Consumer Study, Social Psychology +22
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