Concepedia

Bang Nguyen‐Viet

BN

Statistics

Publications

25

Citations

1.2K

H-Index

18

Active since

2020

Affiliations

University of Economics Ho Chi Minh City(Current)

Hong Bang International University

University of Vaasa

University of Finance - Marketing

Bang Nguyen‐Viet is an author at University of Economics Ho Chi Minh City specializing in marketing, business, and marketing management.

Publications per year

2020–2025

25

Publications

25

Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

Bang Nguyen‐Viet, Huu Phuc Dang, Ho Hai Nguyen · Cogent Business & Management · 2020 · 211 citations · Full text

Management, Marketing, Tourism Management +17

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

Saleem ur Rahman, Bang Nguyen‐Viet · Business Strategy and the Environment · 2022 · 177 citations · Full text

Business, Marketing, Marketing Management +13

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen‐Viet · Asia-Pacific Journal of Business Administration · 2022 · 118 citations

Business, Marketing, Marketing Management +14

Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity

Bang Nguyen‐Viet · Journal of Food Products Marketing · 2022 · 112 citations

Business, Marketing, Marketing Management +15

Understanding online purchase intention: the mediating role of attitude towards advertising

Hai Ho Nguyen, Bang Nguyen‐Viet, Yen Thi Hoang Nguyen et al. · Cogent Business & Management · 2022 · 79 citations · Full text

Business, Marketing, Marketing Management +17

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