Saleem ur Rahman

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

Saleem ur Rahman, Bang Nguyen‐Viet · Business Strategy and the Environment · 2022 · 155 citations · Full text

Green Marketing, Greenwashing, Consumer Uncertainty +24

Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action

Iftikhar Hussain, Saleem ur Rahman, Arshad Zaheer et al. · Journal of International Food & Agribusiness Marketing · 2016 · 111 citations

Antecedents of green behavioral intentions: a cross‐country study of <scp>T</scp>urkey, <scp>F</scp>inland and <scp>P</scp>akistan

Faruk Anıl Konuk, Saleem ur Rahman, Jari Salo · International Journal of Consumer Studies · 2015 · 97 citations

Customer Satisfaction, Green Marketing, Behavioral Decision Making +29

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Saleem ur Rahman, Salman Saleem, Sana Akhtar et al. · International Journal of Marketing Studies · 2014 · 80 citations · Full text

Motivations and barriers to purchasing online: understanding consumer responses

Saleem ur Rahman, Muhammad Adnan Khan, Nadia Iqbal · South Asian Journal of Business Studies · 2018 · 67 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21