Concepedia

Salman Saleem

SS

Statistics

Publications

8

Citations

337

H-Index

8

Active since

2011

Affiliations

University of Vaasa(Current)

Iqra University

Mohammad Ali Jinnah University

Salman Saleem is an author at University of Vaasa specializing in business, consumer behavior, and marketing.

Publications per year

2011–2022

8

Publications

8

Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action

Iftikhar Hussain, Saleem ur Rahman, Arshad Zaheer et al. · Journal of International Food & Agribusiness Marketing · 2016 · 112 citations

Business, Food Science, Marketing +17

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Saleem ur Rahman, Salman Saleem, Sana Akhtar et al. · International Journal of Marketing Studies · 2014 · 81 citations · Full text

Business, Marketing, Marketing Management +13

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

Salman Saleem, Saleem ur Rahman, Rana Muhammad Omar · International Journal of Marketing Studies · 2015 · 43 citations · Full text

Business, Marketing, Marketing Management +12

Effective advertising and its influence on consumer buying behavior

Zain-Ul Abideen, Salman Saleem · European Journal of Business and Management · 2011 · 26 citations

Business, Communication, Marketing +13

An Examination of Challenges and Prospects of Microfinance Sector of Pakistan

Seyed Ibn, Ali Jaffari, Salman Saleem et al. · 2011 · 25 citations

Business, Finance, Financial Management +10

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