Concepedia

Rodrigo Marçal Gandia

RM

4

Publications

62

Citations

4

H-Index

2018

Active since

Affiliations

Universidade Federal de Lavras(Current)

CentraleSupélec

Laboratoire Génie Industriel

Rodrigo Marçal Gandia is an author at Universidade Federal de Lavras specializing in business, food quality, and brand management.

Top concepts

BusinessMarketingNutritionManagementFood QualityBrand ManagementBrand DevelopmentConsumer BehaviorConsumer ResearchConsumer Decision Making

Publications per year

2018–2021

4

Publications

4

Beverage capsule consumption: a laddering study

Rodrigo Marçal Gandia, Joel Yutaka Sugano, Luiz Henrique de Barros Vilas Boas et al. · British Food Journal · 2018 · 17 citations

Nutrition, Value Brand Quality, Consumer Study +20

Casual Carpooling: A Strategy to Support Implementation of Mobility-as-a-Service in a Developing Country

Rodrigo Marçal Gandia, Fábio Antonialli, Isabelle Nicolaı̈ et al. · Sustainability · 2021 · 17 citations · Full text

Engineering, Smart City, Communication +20

Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values

Alessandro Silva de Oliveira, Gustavo Quiroga Souki, Rodrigo Marçal Gandia et al. · British Food Journal · 2020 · 14 citations

Nutrition, Behavioral Decision Making, Digital Marketing +23

Willingness to use Maas in a Developing Country

Rodrigo Marçal Gandia, Fábio Antonialli, Julia Oliveira et al. · International Journal of Transport Development and Integration · 2021 · 14 citations · Full text

Rows per page

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