Joel Yutaka Sugano

Applying the lazy user theory to understand the motivations for choosing carpooling over public transport

Guilherme Pinto, Kelly Carvalho Vieira, Eduardo Gomes Carvalho et al. · Sustainable Production and Consumption · 2019 · 18 citations

Transportation Planning, Public Transport, Cognitive Science +13

Entrepreneurial orientation and open innovation in brazilian startups: a multicase study

Eduardo Gomes Carvalho, Joel Yutaka Sugano · Interações (Campo Grande) · 2016 · 17 citations · Full text

Entrepreneurship, Innovative Start-ups, Corporate Innovation +17

Beverage capsule consumption: a laddering study

Rodrigo Marçal Gandia, Joel Yutaka Sugano, Luiz Henrique de Barros Vilas Boas et al. · British Food Journal · 2018 · 17 citations

Nutrition, Value Brand Quality, Consumer Study +20

Casual Carpooling: A Strategy to Support Implementation of Mobility-as-a-Service in a Developing Country

Rodrigo Marçal Gandia, Fábio Antonialli, Isabelle Nicolaı̈ et al. · Sustainability · 2021 · 17 citations · Full text

Engineering, Smart City, Communication +20

Willingness to use Maas in a Developing Country

Rodrigo Marçal Gandia, Fábio Antonialli, Julia Oliveira et al. · International Journal of Transport Development and Integration · 2021 · 14 citations · Full text