Concepedia

Venkatapparao Mummalaneni

VM

12

Publications

800

Citations

12

H-Index

1990

Active since

Affiliations

Virginia State University(Current)

Minnesota State University, Mankato

City University of New York

Nanyang Technological University

Venkatapparao Mummalaneni is an author at Virginia State University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionService QualityBusiness StrategyStrategic ManagementInteractive Marketing

Publications per year

1990–2016

12

Publications

12

An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors

Venkatapparao Mummalaneni · Journal of Business Research · 2003 · 365 citations

Web Site Characteristics, Customer Satisfaction, Online Customer Behavior +13

Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation

Venkatapparao Mummalaneni, Khalid M. Dubas, Chiang‐nan Chao · Industrial Marketing Management · 1996 · 135 citations

Supplier Relationship, Management, Business +9

Determinants of Source Loyalty in Buyer‐Seller Relationships

Ven Sriram, Venkatapparao Mummalaneni · Journal of Purchasing and Materials Management · 1990 · 51 citations

Relationship Marketing, Buying Behavior, Consumer Uncertainty +15

Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?

Venkatapparao Mummalaneni, Juan Meng, Kevin M. Elliott · Journal of Internet Commerce · 2016 · 48 citations

Customer Satisfaction, Digital Marketing, E-services +24

An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions

Venkatapparao Mummalaneni, Juan Meng · Young Consumers Insight and Ideas for Responsible Marketers · 2009 · 39 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

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