Tânia Modesto Veludo‐de‐Oliveira

Laddering in the practice of marketing research: barriers and solutions

Tânia Modesto Veludo‐de‐Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar · Qualitative Market Research An International Journal · 2006 · 123 citations

Marketing Analytics, Customer Satisfaction, International Marketing +18

Discussing Laddering Application by the Means-End Chain Theory

Tânia Modesto Veludo‐de‐Oliveira, ANA AKEM IKEDA, Marcos Cortez Campomar · The Qualitative Report · 2015 · 116 citations · Full text

Mathematical Programming, Customer Satisfaction, Customer Experience +24

Development and validation of financial well-being related scales

Farah Diba M.A. Abrantes-Braga, Tânia Modesto Veludo‐de‐Oliveira · International Journal of Bank Marketing · 2019 · 59 citations

Quality Of Life, Self-reported Behavioural Measures, Psychiatry +14

Modeling the Effect of Multidimensional Trust on Individual Monetary Donations to Charitable Organizations

Ibrahim Alhidari, Tânia Modesto Veludo‐de‐Oliveira, Shumaila Yousafzai et al. · Nonprofit and Voluntary Sector Quarterly · 2018 · 53 citations

Saudi Arabia, Value Theory, Social Influence +22

Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour

Farah Diba M.A. Abrantes-Braga, Tânia Modesto Veludo‐de‐Oliveira · European Journal of Marketing · 2020 · 52 citations

Behavioral Decision Making, Bankruptcy, Credit Risk +19