Ana Akemi Ikeda

Laddering in the practice of marketing research: barriers and solutions

Tânia Modesto Veludo‐de‐Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar · Qualitative Market Research An International Journal · 2006 · 123 citations

Marketing Analytics, Customer Satisfaction, International Marketing +18

Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics

Janaína de Moura Engracia Giraldi, Ana Akemi Ikeda · International Journal of Consumer Studies · 2009 · 35 citations

Consumer Uncertainty, International Marketing, Consumer Study +21

Organizational Conflicts Perceived by Marketing Executives

Ana Akemi Ikeda, Tânia Modesto Veludo‐de‐Oliveira, Marcos Cortez Campomar · Jyväskylä University Digital Archive (University of Jyväskylä) · 2005 · 23 citations · Full text

Reasons for country image evaluation: A study on China image from a Brazilian perspective

Janaína de Moura Engracia Giraldi, Ana Akemi Ikeda, Marcos Cortez Campomar · Journal of Database Marketing & Customer Strategy Management · 2011 · 22 citations · Full text

Cartography, Culture, Image Analysis +7

Big Data Usage in the Marketing Information System

Alexandre Borba Salvador, Ana Akemi Ikeda · Journal of Data Analysis and Information Processing · 2014 · 19 citations · Full text

Data Generation, Storage Capacity, Big Data Acquisition +14