Concepedia

Marcos Cortez Campomar

MC

Statistics

Publications

6

Citations

342

H-Index

6

Active since

2001

Affiliations

Universidade de São Paulo(Current)

Marcos Cortez Campomar is an author at Universidade de São Paulo specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchLogisticsSupply ChainMarketing InsightsCustomer SatisfactionMarketing Communication

Publications per year

2001–2015

6

Publications

6

Laddering in the practice of marketing research: barriers and solutions

Tânia Modesto Veludo‐de‐Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar · Qualitative Market Research An International Journal · 2006 · 123 citations

Marketing Analytics, Customer Satisfaction, International Marketing +18

Discussing Laddering Application by the Means-End Chain Theory

Tânia Modesto Veludo‐de‐Oliveira, ANA AKEM IKEDA, Marcos Cortez Campomar · The Qualitative Report · 2015 · 116 citations · Full text

Mathematical Programming, Customer Satisfaction, Customer Experience +24

A model for the distribution channels planning process

Marcos Fava Neves, P.J.P. Zuurbier, Marcos Cortez Campomar · Journal of Business and Industrial Marketing · 2001 · 47 citations

Operations Research, Distribution Channels, “ Distribution Channels +17

Organizational Conflicts Perceived by Marketing Executives

Ana Akemi Ikeda, Tânia Modesto Veludo‐de‐Oliveira, Marcos Cortez Campomar · Jyväskylä University Digital Archive (University of Jyväskylä) · 2005 · 23 citations · Full text

Reasons for country image evaluation: A study on China image from a Brazilian perspective

Janaína de Moura Engracia Giraldi, Ana Akemi Ikeda, Marcos Cortez Campomar · Journal of Database Marketing & Customer Strategy Management · 2011 · 22 citations · Full text

Cartography, Culture, Image Analysis +7

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