Concepedia
Statistics
Publications
18
Citations
4K
H-Index
15
Active since
2001
Affiliations
University of Alabama(Current)
University of Arkansas at Little Rock
University of Toledo
DePaul University
University of Cincinnati
Lenita Davis is an author at University of Alabama specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingConsumer BehaviorPsychologyMarketing InsightsRelationship Marketing
Publications per year
2001–2024
Atmospheric qualities of online retailing
Sevgin Eroğlu, Karen A. Machleit, Lenita Davis · Journal of Business Research · 2001 · 1.3K citations
Customer Satisfaction, Online Customer Behavior, Digital Marketing +8
Empirical testing of a model of online store atmospherics and shopper responses
Sevgin Eroğlu, Karen A. Machleit, Lenita Davis · Psychology and Marketing · 2003 · 1.2K citations
Customer Satisfaction, Atmospheric Responsiveness, Engineering +20
Exploring future competitive advantage through sustainable supply chains
Melissa Markley, Lenita Davis · International Journal of Physical Distribution & Logistics Management · 2007 · 450 citations
Sustainability Performance, Supply Chain Risk, Sustainable Supply Chain Management +20
Culture influences on emotional responses to on-line store atmospheric cues
Lenita Davis, Sijun Wang, Andrew Lindridge · Journal of Business Research · 2007 · 224 citations
Cognitive Science, Emotion Regulation, Affective Design +11
The WOW factor: Creating value through win-back offers to reacquire lost customers
Mert Tokman, Lenita Davis, Katherine N. Lemon · Journal of Retailing · 2006 · 160 citations
Win-back Offers, Customer Satisfaction, Customer Experience +13
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