18
Publications
4K
Citations
15
H-Index
2001
Active since
Lenita Davis is an author at University of Alabama specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingConsumer BehaviorPsychologyMarketing InsightsRelationship Marketing
Publications per year
2001–2024
18
18
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1–5 of 18