Concepedia

Melissa Markley

MM

3

Publications

617

Citations

3

H-Index

2007

Active since

Affiliations

University of Alabama(Current)

Melissa Markley is an author at University of Alabama specializing in marketing, management, and consumer research.

Top concepts

Publications per year

2007–2009

3

Publications

3

Exploring future competitive advantage through sustainable supply chains

Melissa Markley, Lenita Davis · International Journal of Physical Distribution & Logistics Management · 2007 · 450 citations

, , +20

Reprisal, retribution and requital: Investigating customer retaliation

Venessa Funches, Melissa Markley, Lenita Davis · Journal of Business Research · 2008 · 156 citations

, , +4

A Resource-Matching Based View of Sponsorship Information Processing

George D. Deitz, Susan W. Myers, Melissa Markley · Journal of Current Issues & Research in Advertising · 2009 · 11 citations

, , +29

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