Susan W. Myers

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Publications

Citations

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Active since

2009

Affiliations

University of Central Arkansas(Current)

University of Memphis

Susan W. Myers is an author at University of Central Arkansas specializing in sponsorship events, consumer attitudes toward sponsorship, and social identification.

Publications per year

2009–2012

Publications

Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach

George D. Deitz, Susan W. Myers, Marla Royne Stafford · Psychology and Marketing · 2012 · 88 citations

Social Sciences, Marketing, Psychology +14

A Resource-Matching Based View of Sponsorship Information Processing

George D. Deitz, Susan W. Myers, Melissa Markley · Journal of Current Issues & Research in Advertising · 2009 · 11 citations

Business, Marketing, Psychology +14

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