Concepedia

Leonard J. Konopa

LJ

3

Publications

485

Citations

3

H-Index

1969

Active since

Leonard J. Konopa is an author specializing in business, communication, and channel modeling.

Top concepts

BusinessMarketingManagementEngineeringCommunicationBrand StrategyChannel ModelingMarketing StrategyMarketing ManagementIndustrial Engineering

Publications per year

1969–1993

3

Publications

3

Basic Marketing: A Managerial Approach

Leonard J. Konopa, E. Jerome McCarthy · Journal of Marketing · 1969 · 347 citations

Management, Business, Brand Strategy +5

Impact of Host Country Market Characteristics on the Choiceof Foreign Market Entry Mode

Yung‐Chul Kwon, Leonard J. Konopa · International Marketing Review · 1993 · 124 citations

Factors that influence the length of industrial channels

Donald M. Jackson, Robert F. Krampf, Leonard J. Konopa · Industrial Marketing Management · 1982 · 14 citations

Channel Modeling, Industrial Distribution, Engineering +6

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