Concepedia

E. Jerome McCarthy

EJ

1

Publications

347

Citations

1

H-Index

1969

Active since

E. Jerome McCarthy is an author specializing in brand strategy, business, and marketing management.

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Publications per year

1969–1969

1

Publications

1

Basic Marketing: A Managerial Approach

Leonard J. Konopa, E. Jerome McCarthy · Journal of Marketing · 1969 · 347 citations

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