Concepedia

Athanasios Poulis

AP

10

Publications

480

Citations

10

H-Index

2013

Active since

Affiliations

University of Brighton(Current)

American University of the Middle East

University of Patras

University of West Attica

University of Macedonia

Athanasios Poulis is an author at University of Brighton specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand ManagementConsumer BehaviorMarketing ManagementBrand EquityBrand Strategy

Publications per year

2013–2024

10

Publications

10

Do firms still need to be social? Firm generated content in social media

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki · Information Technology and People · 2018 · 115 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +24

Influencing Green Purchase Intention through Eco Labels and User-Generated Content

Anastasios Panopoulos, Athanasios Poulis, Prokopis K. Theodoridis et al. · Sustainability · 2022 · 107 citations · Full text

Green Marketing, Digital Marketing, Consumer Study +18

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Athanasios Poulis, Zazli Lily Wisker · Journal of Product & Brand Management · 2016 · 73 citations

Environmental Performance, Consumer Uncertainty, Firm Performance +22

Sustaining brand loyalty: The moderating role of green consumption values

Ioannis Rizomyliotis, Athanasios Poulis, Kleopatra Κonstantoulaki et al. · Business Strategy and the Environment · 2021 · 55 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

EMOTIONAL INTELLIGENCE AND SALES PERFORMANCE. A MYTH OR REALITY?

Zazli Lily Wisker, Athanasios Poulis · International Journal of Business and Society · 2017 · 43 citations · Full text

Marketing Analytics, Customer Satisfaction, Adaptive Selling Behaviour +12

Rows per page

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