Concepedia

Zazli Lily Wisker

ZL

12

Publications

349

Citations

10

H-Index

2014

Active since

Affiliations

Institute of the Pacific United(Current)

American University of the Middle East

Victoria University of Wellington

Zazli Lily Wisker is an author at Institute of the Pacific United specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionBrandingBrand ManagementBrand DevelopmentConsumer BehaviorArts

Publications per year

2014–2022

12

Publications

12

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Athanasios Poulis, Zazli Lily Wisker · Journal of Product & Brand Management · 2016 · 73 citations

Environmental Performance, Consumer Uncertainty, Firm Performance +22

The effect of fake news in marketing halal food: a moderating role of religiosity

Zazli Lily Wisker · Journal of Islamic marketing · 2020 · 55 citations

Fake News, Consumer Study, Consumer Research +23

EMOTIONAL INTELLIGENCE AND SALES PERFORMANCE. A MYTH OR REALITY?

Zazli Lily Wisker, Athanasios Poulis · International Journal of Business and Society · 2017 · 43 citations · Full text

Marketing Analytics, Customer Satisfaction, Adaptive Selling Behaviour +12

Marketing a Destination Brand Image to Muslim Tourists: Does Accessibility to Cultural Needs Matter In Developing Brand Loyalty?

Zazli Lily Wisker, Djavlonbek Kadirov, Jithin Nizar · Journal of Hospitality & Tourism Research · 2020 · 40 citations · Full text

Customer Satisfaction, Tourism Supply, Digital Marketing +19

Examining relationship quality in e-tailing experiences: a moderated mediated model

Zazli Lily Wisker · Marketing Intelligence & Planning · 2020 · 36 citations

Customer Satisfaction, Consumer Research, Social Influence +22

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