Ioannis Rizomyliotis

Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality

Farzana Riva, Mohammad Rabiul Basher Rubel, Ioannis Rizomyliotis · Business Strategy and the Environment · 2022 · 197 citations · Full text

Management, Hospitality Management, Marketing +13

Do firms still need to be social? Firm generated content in social media

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki · Information Technology and People · 2018 · 118 citations · Full text

Business, Marketing, Marketing Management +17

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Anastasia Konstantopoulou, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki et al. · International journal of organizational analysis · 2018 · 107 citations · Full text

Business, Communication, Marketing +16

“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment

Ioannis Rizomyliotis, Minas N. Kastanakis, Apostolos Giovanis et al. · Journal of Business Research · 2022 · 81 citations

Business, Information Systems, Marketing +15

Sustaining brand loyalty: The moderating role of green consumption values

Ioannis Rizomyliotis, Athanasios Poulis, Kleopatra Κonstantoulaki et al. · Business Strategy and the Environment · 2021 · 60 citations · Full text

Business, Marketing, Marketing Management +14