Kleopatra Κonstantoulaki

Do firms still need to be social? Firm generated content in social media

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki · Information Technology and People · 2018 · 115 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +24

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Anastasia Konstantopoulou, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki et al. · International journal of organizational analysis · 2018 · 105 citations · Full text

Smes ’ Competitiveness, Digital Marketing, Instagram Influencer Advertising +29

“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment

Ioannis Rizomyliotis, Minas N. Kastanakis, Apostolos Giovanis et al. · Journal of Business Research · 2022 · 73 citations

Customer Satisfaction, Small Family Businesses, Chatbot +13

Sustaining brand loyalty: The moderating role of green consumption values

Ioannis Rizomyliotis, Athanasios Poulis, Kleopatra Κonstantoulaki et al. · Business Strategy and the Environment · 2021 · 55 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

Transforming the remittance industry: harnessing the power of blockchain technology

Ioannis Christodoulou, Ioannis Rizomyliotis, Kleopatra Κonstantoulaki et al. · Journal of Enterprise Information Management · 2024 · 37 citations

Fintech, Economics, Trade +10