Concepedia
Statistics
Publications
5
Citations
1K
H-Index
Active since
1997
Affiliations
Cornell University(Current)
Pennsylvania State University
Jon R. Austin is an author at Cornell University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessPsychologyConsumer BehaviorBrandingBrand EquityBrand StrategyBrand Awareness
Publications per year
1997–2006
Basic Marketing Research
Jon R. Austin · DigitalCommons-Cedarville (Cedarville University) · 2006 · 418 citations
Management, Business, Consumer Research +5
A re-examination of the generalizability of the Aaker brand personality measurement framework
Jon R. Austin, Judy A. Siguaw, Anna S. Mattila · Journal of Strategic Marketing · 2003 · 291 citations
Customer Satisfaction, Consumer Research, Brand Strategy +18
The Brand-Personality Scale
Judy A. Siguaw, Anna S. Mattila, Jon R. Austin · Cornell Hotel and Restaurant Administration Quarterly · 1999 · 200 citations
Customer Satisfaction, Brand Strategy, Consumer Research +21
The brand-personality scale
Judy A. Siguaw, Anna S. Mattila, Jon R. Austin · Cornell Hotel and Restaurant Administration Quarterly · 1999 · 85 citations
The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs
John P. Murry, John L. Lastovicka, Jon R. Austin · DigitalCommons-Cedarville (Cedarville University) · 1997 · 18 citations
Behavioral Sciences, Behavioral Decision Making, Consumer Motivation +14
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