Concepedia

Anat Toder Alon

AT

8

Publications

204

Citations

8

H-Index

2006

Active since

Affiliations

Peres Academic Center(Current)

College of Management Academic Studies

Ben-Gurion University of the Negev

Boston University

Anat Toder Alon is an author at Peres Academic Center specializing in management, sports marketing, and social influence.

Top concepts

ManagementPsychologyFan LoyaltySocial MediaFan CommunitiesSocial SciencesSocial InfluenceSport PsychologySports MarketingSocial Psychology

Publications per year

2006–2024

8

Publications

8

Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing

Anat Toder Alon, Tamar Icekson, Avichai Shuv‐Ami · Sport Management Review · 2018 · 58 citations

Word-of-mouth rhetorics in social media talk

Anat Toder Alon, Frédéric F. Brunel, Susan Fournier · Journal of Marketing Communications · 2013 · 52 citations

Social Media Talk, Social Marketing, Consumer Research +20

A new love–hate scale for sports fans

Avichai Shuv‐Ami, Anat Toder Alon, Sandra María Correia Loureiro et al. · International Journal of Sports Marketing and Sponsorship · 2020 · 32 citations

Sports Fans, Israeli Professional Basketball, Social Psychology +20

How Do You Categorize Yourself as a Sports Fan?: A New Scale of Sports Fan Social–Personal Identity Salience (FSPIS) and Its Consequences

Avichai Shuv‐Ami, Anat Toder Alon · Communication & Sport · 2020 · 17 citations

Social Psychology, Fan Communities, Social Influence +22

Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange

Anat Toder Alon, Frédéric F. Brunel · Online Information Review · 2018 · 12 citations

Rows per page

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