10
Publications
272
Citations
10
H-Index
1986
Active since
Affiliations
Avichai Shuv‐Ami is an author at Peres Academic Center specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingPsychologyConsumer ResearchBusinessFan LoyaltyBrand EquityBrand StrategyBrand AwarenessFan Communities
Publications per year
1986–2020
10
10
Brand Lovemarks Scale of Sport Fans
Avichai Shuv‐Ami, Demetris Vrontis, Alkis Thrassou · Journal of Promotion Management · 2017 · 39 citations
Rows per page
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