Concepedia

Alexandros Kapoulas

AK

7

Publications

451

Citations

7

H-Index

2002

Active since

Affiliations

International Hellenic University(Current)

South East European Research Centre

University of Sheffield

Middlesex University

Alexandros Kapoulas is an author at International Hellenic University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing InsightsBrand ManagementDigital MarketingInteractive MarketingCultureBranding

Publications per year

2002–2019

7

Publications

7

Uncovering customer service experiences with Twitter: the case of airline industry

Fotios Misopoulos, Miljana Mitic, Alexandros Kapoulas et al. · Management Decision · 2014 · 133 citations

Customer Experience, Customer Satisfaction, Social Medium Monitoring +27

Understanding the role of social media in bank marketing

Miljana Mitic, Alexandros Kapoulas · Marketing Intelligence & Planning · 2012 · 128 citations

Digital Marketing, Social Marketing, Consumer Research +18

Understanding challenges of qualitative research: rhetorical issues and reality traps

Alexandros Kapoulas, Miljana Mitic · Qualitative Market Research An International Journal · 2012 · 71 citations

Customer Satisfaction, Methodological Orientation, Rhetoric +22

Counterfeit purchase typologies during an economic crisis

Constantinos‐Vasilios Priporas, Irene Kamenidou, Alexandros Kapoulas et al. · European Business Review · 2015 · 49 citations

Consumer Uncertainty, Consumer Study, Trade +26

Say hello, wave goodbye: missed opportunities for electronic relationship marketing within the financial services sector?

Alexandros Kapoulas, William G. Murphy, Nick C. Ellis · International Journal of Bank Marketing · 2002 · 37 citations

Customer Experience, Customer Satisfaction, Say Hello +20

Rows per page

1–5 of 7