Concepedia
Statistics
Publications
7
Citations
451
H-Index
Active since
2002
Affiliations
International Hellenic University(Current)
South East European Research Centre
University of Sheffield
Middlesex University
Alexandros Kapoulas is an author at International Hellenic University specializing in marketing, management, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchMarketing InsightsBrand ManagementDigital MarketingInteractive MarketingCultureBranding
Publications per year
2002–2019
Uncovering customer service experiences with Twitter: the case of airline industry
Fotios Misopoulos, Miljana Mitic, Alexandros Kapoulas et al. · Management Decision · 2014 · 133 citations
Customer Experience, Customer Satisfaction, Social Medium Monitoring +27
Understanding the role of social media in bank marketing
Miljana Mitic, Alexandros Kapoulas · Marketing Intelligence & Planning · 2012 · 128 citations
Digital Marketing, Social Marketing, Consumer Research +18
Understanding challenges of qualitative research: rhetorical issues and reality traps
Alexandros Kapoulas, Miljana Mitic · Qualitative Market Research An International Journal · 2012 · 71 citations
Customer Satisfaction, Methodological Orientation, Rhetoric +22
Counterfeit purchase typologies during an economic crisis
Constantinos‐Vasilios Priporas, Irene Kamenidou, Alexandros Kapoulas et al. · European Business Review · 2015 · 49 citations
Consumer Uncertainty, Consumer Study, Trade +26
Say hello, wave goodbye: missed opportunities for electronic relationship marketing within the financial services sector?
Alexandros Kapoulas, William G. Murphy, Nick C. Ellis · International Journal of Bank Marketing · 2002 · 37 citations
Customer Experience, Customer Satisfaction, Say Hello +20
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