Daniel D. Butler

The effects of demographics on determinants of perceived health‐care service quality

Daniel D. Butler, Sharon L. Oswald, Douglas E. Turner · Journal of Management in Medicine · 1996 · 67 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +25

Radio advertising information strategy: differences between services and products

Avery M. Abernethy, J. Ian Gray, Daniel D. Butler · Journal of Services Marketing · 1997 · 27 citations

Advertising, Interactive Marketing, Targeted Advertising +10

Promoting customer contact people: a key difference in service and product advertising

Avery M. Abernethy, Daniel D. Butler · Journal of Services Marketing · 1993 · 26 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +24

Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising

Daniel D. Butler, Avery M. Abernethy · Journal of Services Marketing · 1994 · 15 citations

Yellow Pages Advertising, Consumer Information Needs, Advertising +14

Information consumers seek from advertisements: Are there differences between services and goods?

Daniel D. Butler, Avery M. Abernethy · Services Marketing Quarterly · 1994 · 14 citations

Customer Satisfaction, Advertising, Digital Marketing +12