Concepedia

Victoria Story

VS

4

Publications

196

Citations

4

H-Index

2000

Active since

Affiliations

Loughborough University(Current)

University of Manchester

Victoria Story is an author at Loughborough University specializing in management, strategic management, and business strategy.

Top concepts

ManagementStrategic ManagementBusinessMarketingBusiness StrategyBusiness OperationsInnovation ManagementNew Product DevelopmentDesignEducation

Publications per year

2000–2023

4

Publications

4

Strategic B2B customer experience management: the importance of outcomes-based measures

Judy Zolkiewski, Victoria Story, Jamie Burton et al. · Journal of Services Marketing · 2017 · 115 citations · Full text

Customer Experience, Customer Satisfaction, Business-to-business Research +22

Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

Victoria Story, Louise Hurdley, Gareth Smith et al. · The Marketing Review · 2000 · 48 citations

Consumer Decision Making, Management, Consumer Research +9

Digital service innovation challenges faced during servitization: a multi-level perspective

Jamie Burton, Victoria Story, Judy Zolkiewski et al. · Journal of service management · 2023 · 18 citations · Full text

Digital Business, Digital Service Innovation, Service Innovation +25

DEVELOPING APPROPRIATE MEASURES OF NEW PRODUCT DEVELOPMENT: A CONTINGENCY-BASED APPROACH

Victoria Story, Gareth Smith, Jim Saker · International Journal of Innovation Management · 2001 · 15 citations

Total Quality Management, Innovation Management, Industrial Organization +21

Rows per page

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