Concepedia

Janakiraman Moorthy

JM

Statistics

Publications

6

Citations

418

H-Index

6

Active since

2008

Affiliations

National University of Singapore(Current)

The University of Melbourne

Indian Institute of Management Calcutta

Indian Institute of Management Lucknow

University of Lucknow

Janakiraman Moorthy is an author at National University of Singapore specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchFinanceBusinessConsumer BehaviorBusiness AnalyticsCustomer RetentionCustomer SatisfactionQuantitative Management

Publications per year

2008–2021

6

Publications

6

Buying behaviour of consumers for food products in an emerging economy

Jabir Ali, Sanjeev Kapoor, Janakiraman Moorthy · British Food Journal · 2010 · 171 citations

Structured Questionnaire, Consumer Study, Consumer Research +17

Cross-National Logo Evaluation Analysis: An Individual Level Approach

Ralf van der Lans, Joseph A. Cote, Catherine Cole et al. · Data Archiving and Networked Services (DANS) · 2008 · 115 citations · Full text

Big Data: Prospects and Challenges

Janakiraman Moorthy, Rangin Lahiri, Neelanjan Biswas et al. · Vikalpa The Journal for Decision Makers · 2015 · 77 citations · Full text

A metric for customer lifetime value of credit card customers

Harsha Aeron, Tarun Bhaskar, Ramasubramanian Sundararajan et al. · Journal of Database Marketing & Customer Strategy Management · 2008 · 19 citations · Full text

Customer Profitability, Customer Satisfaction, Customer Retention +10

Data mining framework for customer lifetime value-based segmentation

Harsha Aeron, Ashwani Kumar, Janakiraman Moorthy · Journal of Database Marketing & Customer Strategy Management · 2012 · 19 citations · Full text

Customer Profitability, Engineering, Data Science +11

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