Concepedia

Harsha Aeron

HA

2

Publications

38

Citations

2

H-Index

2008

Active since

Affiliations

The University of Melbourne(Current)

National University of Singapore

University of Lucknow

Harsha Aeron is an author at The University of Melbourne specializing in quantitative management, customer retention, and business analytics.

Top concepts

MarketingManagementBusiness AnalyticsCustomer RetentionQuantitative ManagementFinanceBusinessData MiningEngineeringData Science

Publications per year

2008–2012

2

Publications

2

A metric for customer lifetime value of credit card customers

Harsha Aeron, Tarun Bhaskar, Ramasubramanian Sundararajan et al. · Journal of Database Marketing & Customer Strategy Management · 2008 · 19 citations · Full text

Customer Profitability, Customer Satisfaction, Customer Retention +10

Data mining framework for customer lifetime value-based segmentation

Harsha Aeron, Ashwani Kumar, Janakiraman Moorthy · Journal of Database Marketing & Customer Strategy Management · 2012 · 19 citations · Full text

Customer Profitability, Engineering, Data Science +11

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