Statistics
Publications
17
Citations
1.9K
H-Index
16
Active since
1995
Boris Snoj is an author at University of Maribor specializing in management, marketing, and marketing management.
Publications per year
1995–2014
17
17
Marketing aspects of service quality.
Boris Snoj, Damijan Mumel · Acta Turistica · 2001 · 247 citations
Market Orientation in the Transition Economies of Central Europe:
Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations
Marketing Capabilities and Firm Performance: A Hierarchical Model
Graham Hooley, John Fahy, Tony Cox et al. · Journal of Market-Focused Management · 1999 · 140 citations
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