Ying Ying Tiong

Cleaner operations in hotels: Recommendation for post-pandemic green recovery

Ying Ying Tiong, Stephen Laison Sondoh, Geoffrey Harvey Tanakinjal et al. · Journal of Cleaner Production · 2020 · 28 citations · Full text

Sustainable Healthcare, Sanitation, Cleaner Operations +5

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

Abul Kalam, Chai Lee Goi, Ying Ying Tiong · Interactive Technology and Smart Education · 2023 · 20 citations

Student Motivations, Effective Use, Education +27

Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis

Abul Kalam, Chai Lee Goi, Ying Ying Tiong · Marketing Intelligence & Planning · 2023 · 20 citations

Mainstream Celebrities, Consumer Research, Social Marketing +19

The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis

Abul Kalam, Chai Lee Goi, Ying Ying Tiong · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 16 citations

Green Employee Empowerment and Green Physical Evidence: The Green Service Strategy to Enhance Firm Performance

Ying Ying Tiong, Stephen Laison Sondoh, Oswald Aisat Igau et al. · Asian Journal of Business Research · 2017 · 10 citations · Full text