Concepedia

Yuanwei Lyu

YL

Statistics

Publications

3

Citations

118

H-Index

3

Active since

2020

Affiliations

University of Alabama(Current)

Yuanwei Lyu is an author at University of Alabama specializing in social sciences, customer engagement, and marketing.

Publications per year

2020–2023

3

Publications

3

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park et al. · Journal of Interactive Marketing · 2023 · 67 citations

Social Sciences, Marketing, Marketing Management +17

The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases

Steven Holiday, Jameson L. Hayes, Brian Britt et al. · International Journal of Advertising · 2020 · 41 citations

Business, Marketing, Marketing Management +17

Journalism’s backstage players: the development of journalism professional associations and their roles in a troubled field

Lindsey A. Sherrill, Jiehua Zhang, Danielle Deavours et al. · Journal of Media Business Studies · 2021 · 10 citations

Social Sciences, Communication, Sociology +12

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