Iuri Yudi Furukita Baptista

Effects of packaging color on expected flavor, texture, and liking of chocolate in Brazil and France

Iuri Yudi Furukita Baptista, Dominique Valentin, Erick Saldaña et al. · International Journal of Gastronomy and Food Science · 2021 · 56 citations · Full text

Agriculture, Food Science, Marketing +10

Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?

Iuri Yudi Furukita Baptista, Hendrik N.J. Schifferstein · Food Quality and Preference · 2023 · 28 citations · Full text

Agriculture, Food Science, Marketing +17

The shape of creaminess: consumers expected and perceived rounded chocolates as creamier than squared

Iuri Yudi Furukita Baptista, Fabiana M. Carvalho, Priscilla Efraim et al. · British Food Journal · 2021 · 20 citations · Full text

Agriculture, Food Science, Psychology +17

Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging

Iuri Yudi Furukita Baptista, Charles Spence, Renata Shimizu et al. · Journal of Sensory Studies · 2022 · 17 citations

Agriculture, Dairy Science, Food Science +17