Concepedia

Anne Hamby

AH

26

Publications

890

Citations

17

H-Index

2010

Active since

Affiliations

Virginia Tech(Current)

Boise State University

Hofstra University

Vanderbilt University

The University of Western Australia

Anne Hamby is an author at Virginia Tech specializing in management, marketing, and persuasion.

Top concepts

ManagementMarketingPersuasionConsumer ResearchArtsBusinessJournalismCommunicationConsumer BehaviorCommunity Engagement

Publications per year

2010–2023

26

Publications

26

How consumer reviews persuade through narratives

Anne Hamby, Kim Daniloski, David Brinberg · Journal of Business Research · 2014 · 107 citations

Consumer Decision Making, Consumer Study, Consumer Reviews +7

Reflecting on the journey: Mechanisms in narrative persuasion

Anne Hamby, David Brinberg, Kim Daniloski · Journal of Consumer Psychology · 2016 · 107 citations

A Conceptual Framework of Narrative Persuasion

Anne Hamby, David Brinberg, James Jaccard · Journal of Media Psychology Theories Methods and Applications · 2016 · 71 citations

Narrative Engagement, Narrative Theory, Narrative Studies (Comparative Literature) +12

You don’t have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections

Ullrich K. H. Ecker, Lucy Butler, Anne Hamby · Cognitive Research Principles and Implications · 2020 · 53 citations · Full text

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio et al. · Journal of Public Policy & Marketing · 2016 · 52 citations

Digital Storytelling, Performance Studies, Organizational Communication +13

Rows per page

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